A mere 20 years ago, a song typically stayed on the Billboard Top 100 charts for 20 weeks. Fast forward to FY 2023, it’s closer to 2 weeks. The last 24 months have clearly demonstrated that brand loyalty is up for sale. Whether it could be supply-chain disruptions compromising product’s availability, evolving customer needs or even the failure of a brand’s promise – North American dentists are switching their brand preference.
3DP: Rise of Influencer Marketing
A YouTube live iOS launch event brings in enough online visitors to suffice the lead generation & sales funnel that’s worth brand’s annual sales revenue target. Another interactive live stream covering recent IDS Cologne garners upwards of 2,000 online viewers who’re engaging with the brand in real-time. Kicking off the customer journey to a great start, clear aligner brands like DrSmile and Angelalign have been leveraging on Augmented-reality (AR) lenses of social media platform Snapchat - enabling prospective patients not only to see their post-treatment outcome simulation, but also share them with friends & family.