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insightsZ Superbrands of the Year

Looking back at FY2022, and to the Future

With the exception of PRC, which continued to be impacted by COVID-19 lockdowns for most of year, the clear aligner category continued to remain stable across North America and EMEA during FY 2022. Macroeconomic developments in the region continued to influence patient demand for aligners throughout the year, although the effects had a lower impact in H2’2022.

Q4’22 represented a turning point for major clear aligner brands as their QoQ growth rates exceeded previous projections, demonstrating a strong growth on sequential basis. That is, in North America, category growth-rate bounced back to high double-digit(s) in Q4’22. For Dentsply Sirona’s Byte, growth rate bounced back to 25% towards end of 2022 (even though for brand ClearCorrect, QoQ growth remained quite flattish during the same period).

Contrastingly, in Western Europe, category growth had already reached high double-digit(s) growth in Q3’22. Throughout 2022, brands DrSmile and SureSmile demonstrated strong growth in EMEA.

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